The Enlightened Path to JJTJ

OR… JUST JUNK THE JARGON… AND BOOST YOUR SALES

Communicating with customers should never be a battle of wits.

Why is it that jargon and special technical terms are all too often used as weapons to exclude the uninitiated from a conversation and feed the egos of those who are ‘in the know'? Have you ever queued in a plumber's merchants to ask if they've got ‘one of these'… only to be sneered at and asked whether it's BSPP, BSPT or NPT? Sometimes, you can almost detect their glee in totally flummoxing you with their superior knowledge. I've nothing against plumbers'merchants – most are really helpful. Furthermore, the confusing use of jargon can apply to any industry.

Jargon and acronyms often originate from a need to simplify communication by using a kind of shorthand. However, it's only simple if both parties in the communication understand the meaning of these special words or phrases. If the essence of good sales technique is making it easier for your customer to do business with you… then clear communication is essential. Good suppliers – whatever the industry – take care to avoid jargon and only use language that their customers can readily understand.

Simplifying the language of design, print and e-communications

Of course, the world of design and print is full of jargon. As if CMYK wasn't bad enough, printers are now talking about CMYKOG. What does it mean… should you be interested… and how on earth will it benefit your new brochure?

If you want to talk FTP, dot gain, pantone, scamps, dummies and run-arounds, that's no problem… we can talk technical with the best of them. However, if you'd like to work with a supplier that uses plain English to explain how the various design, print and e-communications options will affect your brochure, direct mail item, display banner or web site, we really do speak your language. So there's simply no need for you to swot up on the difference between hexachrome and conventional, four-colour print.

For the plain speaking approach to getting the design, print and e-communications that your business needs, simply call Kall Kwik on 0845 544 0360 or call into our Newbury or Winchester Kall Kwik Centre.